One of the many reasons we believe WordPress is the best CMS for small business website owners and online marketers alike is the platform’s nearly limitless library of available plugins. These days, if you can think of a need or functionality you’d like to incorporate into your site, chances are someone’s made a plugin for it (and if not, call me and let’s create one together!). The following is our (not-so) short list of
Without question, 2012 will be chronicaled as one of the most significant years in SEO history. Google’s Panda and Penguin updates, targeting low quality content and web spam (low quality back links) have left many business owners in a state of uncertainty. Adding insult to injury, many sites have yet to recover from diminished search results as well.
For those business owners who have chosen to use the “set it and forget it” approach to online marketing, outsourcing all SEO, content and social campaigns to a third parties, these penalties may have been unexpected. Yet another reason why you must keep your finger on the pulse of your marketing. Now more than ever, entrepreneurs must take active roles in measuring their marketing programs, strategies and metrics.
The good news is, the best small business SEO strategy is the same “Google-proof” one that hasn’t changed since before Panda, Penguin and even Google itself: produce and market valuable, educational content that addresses the questions and desires of your